Our newsletters contain a web-beacon, which is loaded from the email-marketing-software. It tracks technical informations like Browser-Version, Operating System, IP-Address and the time of access. These technical informations are used for technical optimization and for optimizing the target audience. We also track, if the newsletter was opened, when it was opened and which links were clicked. This information is not used to track individual persons rather than gaining insights in reading behaviors in order to adjust our content for our audience.
The sending of the newsletter and the measuring of its success occur on the basis of consent provided by the recipient in accordance with Art. 6 Para. 1 Item a, Art. 7 GDPR in conjunction with § 107 Para. 2 Telecommunications Act i.e. on the basis of the legal authorisation in accordance with § 107 Paras. 2 and 3 Telecommunications Act. The recording of the registration process occurs on the basis of our legitimate interests in accordance with Art. 6 Para. 1 Item f GDPR and serves as proof of the consent to receipt of the newsletter.